HAIKOU,March1(Xinhua)--AsHuangXiuwugrindscoffeebeansinhislivestreamingstudio,demonstratingtheartofpour-overcoffee,thousandsofcoffeeenthusiastswatchonlineandmaketheirorders.In2008,HuangreturnedtohishometownofChangxingVillageintheQiongzhongLiandMiaoAutonomousCountyofsouthChina'sHainanProvince,wherehelaterco-foundedtheFeipushancoffeecompany."Bysellingourhomegrowncoffeebeansandproducts,ourcompanynowboastsanannualrevenueofabout1millionyuan(140,774U.S.dollars),"Huangsaid.Thissuccesswasnotdowntoluck,buttheresultofHuang'sunwaveringdedicationtorevivingafadingtradition.Hainan,thebirthplaceofmanyoverseasChinese,hasarichhistoryofcoffeecultivationandconsumption.ThehabitofdrinkingcoffeewasbroughttoHainanbyoverseasChinesedecadesago,andresidentsofChangxingVillageweregrowingcoffeeasearlyasinthe1960s,thankstotheirhome'suniquegeographicaladvantages.Atalatitudeof18degreesnorthandanaltitudeofover200meters,thevillagehasanidealenvironmentforthegrowthofcoffeebeans.Asignificantdifferenceindaytimeandnighttimetemperatures,optimalhumidity,sunlight,rainfall,fertilesoilandnaturalspringwaterallcontributetothehigh-qualitycoffeebeansproducedinChangxingVillage.However,whenHuangfirstreturnedtothevillage,hewitnessedthedeclineoflocalcoffeecultivationduetothemeagerprofitsthatwerebroughtinbysellingcoffeebeansalone--rawmaterialsinthecoffeeindustry."Aftercominghome,Ilearnedcoffeecultivationtechniquesandgrew50mu(about3.33hectares)ofcoffeeplants,andtheincomewasgood,"Huangsaid."Gradually,thisattractedsomelocalstojoinme."In2013,Huangtooktheinitiativetoestablishacoffeecooperative.Heandthevillageofficialsdistributedfreecoffeebeanseedlingsandprovidedhands-oninstruction,encouragingmorepeopletoengageincoffeebeancultivation.Theincreasinglevelofcoffeeproductionandgrowingprofitssparkedthelocalenthusiasmforcoffeebeancultivationonceagain."In2008,thecoffeebeancultivationareainourvillagewasabout200mu,andnowithasexpandedtoabout1,500mu,"Huangsaid.Afterestablishingthecooperative,Huangrealizedthatsellingcoffeeproductswouldbemoreprofitablethansellingwholecoffeecherries,thefruitfromwhichcoffeebeansareharvested."Coffeecherriesfetchjust10yuanperkilogram,butthesameweightofprocessedcoffeebeanscansellfor180yuan,"hesaid.HethenintroducedcoffeeprocessingequipmenttothevillageandworkedwithlocalstoestablishtheFeipushancoffeecompany.TheFeipushanprocessingplanthasprovidedjobsforlocals,andthebrandhasincreasedtheaddedvalueoflocalcoffeeproducts,bringingmoreeconomicbenefitsforthevillage.Theplantalsopurchasesmostofitscoffeecherrieslocally,whichensuresstableincomesforlocals,Huangsaid.Thecompanyalsoproducesvariousflavoredcoffeebeansandproducts,whichareavailablenotonlyatstoresinHainan,butalsoinmetropoliseslikeBeijingandShanghai,generatingevenmoreprofitsforlocals.Inrecentyears,Hainanhasimplementedanactionplantodevelopacomplete,high-efficiencytropicalagricultureindustrialchain,highlightingcoffeeasakeyindustrytopromoteitscultivation,processingandtrade.Huangisparticipatinginshort-videoandlivestreamingtrainingprovidedbythelocalgovernment,andheexpectstogainthefavorofmoreconsumersbyexpandingtheonlinemarketforFeipushancoffee."Ispendabouttwoorthreehoursalmosteveryafternoonbroadcastingliveonline,sharingbrewingtechniquesandthefeaturesofourcoffeebeans,"hesaid."Wenowhaveabout4,000followers,andourmonthlyonlinesalescanreachabout12,000yuan."Huangintendstocontinueexpandinglocalcoffeeproduction,developinghislivestreamingworkfurthertobringinmoresales,andintegratingthelocalcoffeeindustrywithtourism."Ihopetobuildacoffee-themedguesthousetohelpvisitorsexperiencethejoysofcoffeecultivation,pickingandbrewing.MygoalistohelppopularizeHainan'scoffeecultureandbringincreasedincomesforlocals,"hesaid.Editor:DisclaimerTheviewsandopinionsexpressedinthisarticlearethoseoftheauthor's,GMW.cnmakesnorepresentationsastoaccuracy,suitability,orvalidityofanyinformationonthissiteandwillnotbeliableforanyerrors,omissions,ordelaysinthisinformation.